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13 July 2005

In CIO magazine, Susannah Patton writes an introductionary article about the use of social network analysis (SNA) in the corporate world. It's fun for reading and brings forward some of the real challanges that corporate SNA face. Her point, based on an interview with Masterfoods USA:

Companies that have been frustrated by traditional knowledge management efforts, such as Mars, are increasingly looking for ways to find out how knowledge flows through their organizations. Looking at the company org chart, it turns out, often doesn't tell the real story about who holds influence, who gives the best advice and how employees are sharing information critical for success

Read the whole article


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