Coming back from Madrid was reading this month's edition of Fortune Magazine and found myself surprised to see that there is a major article in it devoted to innovation and communities of practice. In the section "innovation special: P&G teaching and old dog new tricks" there is a five-page article on how diversity and cross-BU collaboration using communities (and they are actually called communities of practice in the article) has turned around the innovation process and 'made P&G into a brand-builder and model growth company again'. This emergence is remarkable because P&G is known for it's notoriously rule-bound culture.
They describe in brief how their 7,500 R&D scientists acoss nine countries work in communities and how it has been delivering results using innovation reviews. P&G CEO Lafley says that one of the things is that people (in the CoPs) are credited both for giving as well as taking, underlining the P&G uncommon viewpoint for the dominant role of the social dimension.
This happened at 9:25:05 AM or
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