IDEO does not only understand that innovation comes from structure, practice and culture. It also realizes that the potential is in the position your have in the network, and how to use that to your benefit:
IDEO has recently recognized the full potential of its network position. By moving among so many small worlds, it has acquired more than just a lot of good objects and ideas. IDEO has also acquired links to a range of vendors, suppliers and manufacturers that are particularly innovative or easy to work with, to research scientists with deep knowledge of emerging materials, to product companies that are central to particular markets. IDEO has realized it is not just in the business of combining existing objects and ideas in novel ways, but also in the business of building communities around those recombinant innovations.
And they even go further than that:
Building on its ability to create new applications that combine emerging technologies with other objects and ideas, IDEO then uses its vast network of people and firms to build a community around those innovative new products and processes.
I came across this through George Siemens' Elearningspace but captured the concept in the full article only.
This happened at 10:23:59 PM or
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