Steve Hannaford on disruptive innovation, and the paradigm shift:
"However, having a new paradigm is not enough. "for a discontinuous innovation to be disruptive, successful exploitation is vital, which, results in significant transformation of the mainstream market and its value proposition." Disruption in the market is a big threat to established companies, who are often blindsided by the changes."
This happened at 1:08:34 AM or

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