Trust, says Etienne Wenger, does not only exist between members of the community but also between the community and the (formal) organization. If the trust relationship is profound and well-established, you can use that relationship to mutually beneft.
He mentioned the example of the Daimler-Chrysler tech clubs, where the organization had to shave off 15% of the budget throughout the business units. In seeing how this substantial reduction could be reached, the communities had an important role in consulting the formal organization (BU's) where and how to make this happen.
In this example it becomes apparent where communities have become part of the organization as a body, that lives in the ecosystem of formal institutions, and has it's own power and value contribution. Trust is essential in this relationship.
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